![]() ![]() The advertising ID setting does not apply to other methods of interest-based advertising delivered by Microsoft or third parties, such as cookies used to provide interest-based display ads on websites. The advertising ID setting applies to Windows apps using the Windows advertising identifier. Thus, app developers (and the advertising networks they work with) can associate personal data they collect about you with your advertising ID and use that personal data to provide more relevant advertising and other personalized experiences across their apps. ![]() ![]() When the advertising ID is enabled, apps can access and use it in much the same way that websites can access and use a unique identifier stored in a cookie. Windows generates a unique advertising ID for each user on a device, which app developers and advertising networks can then use for their own purposes, including providing more relevant advertising in apps. Windows provides the following privacy settings to give you control over your privacy. ![]()
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